My New Book + What’s Next + The Site That Was Supposed To Be

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As I alluded in my post from last week, things are a’changin over here in Bassamistan.

First off, if you’re only reading this to download my new book, In 5 Years You’ll be Wrong, here you go, it’s free. (If you want it to just open directly, click here. May take a few seconds depending on your internet speed.)

I’ve tried to bundle together all of the important lessons 34+ years on this planet have provided me, but as it always goes, I found myself with a giant pile of leaves and only one bag to stuff them in.

Some lessons were inspired from previous posts and some I’m sharing for the first time. I ended up with the unplanned and numerically non-magical lesson count of: 68

I hope you enjoy and find a few nuggets to hold on to, to change with and to embody. Spread it far and wide with whomever might benefit from it.

Note: It will be available in its physical form on Amazon in a couple of weeks. Apparently Createspace and Amazon didn’t have the same deadlines as I was working with. Weird.

 

What’s Next For Me Professionally

Over the past couple of years, even as I went out on my own, I had the pleasure and the privilege of consulting for Omnibuild and Cava a couple days a week. In fact, when I came back to New York, 7 years ago, Omnibuild was the firm that gave me a job, that gave me life, that gave me a chance. And it was from there 4 years back that I made the jump of starting my own business.

These companies build tens and tens of out-of-the-ground, high-rise hotels and condos in New York City at any one time.

And so over the recent past I was helping out in various ways in the small amount of time I was here while the companies and their impact kept growing. When I started way back when they were about 20 people and now they encapsulate ~170 strong.

I love the people here and I was always part of the story in some direct or indirect manner but as they expanded I saw more and more opportunities to do what I do best: create clarity, inspire action, identify problems, unearth solutions, finish projects, coach up, and write copy.

But obviously, I never had the time to dive in fully because of everything else going on with Colipera: coaching, speaking, teaching, etc.

Then about 6 months ago, the principals in charge asked me what it would take to get me to come back on in a full-time capacity.

They had new business ventures they needed help with.
They needed to create a training program.
They needed to know how to get the best out of the staff.
They needed to create processes while still remaining flexible.
They needed help managing their own days.
They needed to finish the things they couldn’t start.
And in some respects, they didn’t know what else they needed on the human side of things, but they knew I probably did.

I wasn’t sure though.

What would it mean? What would people say? What would I say? Would I be abandoning Colipera and what I built?

So I thought about it for months and months until the landscape looked right and the timing felt better. I had a lot of flexibility in creating my role, how it is structured, and naming my price.

This doesn’t happen too often in life.

Let me rephrase that: This rarely – if ever – happens in life.

In essence, I’m going to be taking what I do for individuals on a one-on-one coaching level, mixing that with the speaking and teaching I do at universities and companies, adding a dose of what I know regarding building a business, and sprinkling the tone and style of my writing for a close to a half-billion dollar a year construction company.

Whoa.

Amazing challenge, meet incredible opportunity. Incredible opportunity, meet amazing challenge.

Now go play.

 

What Was Supposed To Be

Over the past 8 months I have been working on what was to be my new one-on-one coaching website: Ready Set Finish but as timing and realizations work, it was the best $5,000 lesson I’ve ever had. I’m proud of it and what it says, it’s just not what I want to do right now.

But that doesn’t mean I can’t share it with you, so here, take a look at what could have been.

The email address doesn’t work, the sign in forms don’t work and the blog page is just a placeholder. The rest though, is what I poured into the design and the copy.

 

What’s Next For The “Online” Me

The short answer is: I don’t know. Pieces of the Ready Set Finish website will go into an upcoming, yet-to-be-determined, new website for me and my brand.

I just feel like Colipera is the skin I need to shed, not in a bad way, but in a growth way. I launched that brand 4 years ago and I never looked back even when no one could pronounce the name (not just mine), even when I didn’t do group coaching anymore, even when my blog posts didn’t open up on anyone’s mobile device. It didn’t matter, I kept writing and I kept doing me, thankfully.

My hunch?

I own the url, bassam.com and that’s probably where everything will move to, all my past posts, all my future posts, all my projects, all my travels, and all that. That will be the hub.

And as my close friends and confidants have told me, “Yes! bassam.com becaue you’rethe brand no matter what you do. People buy into you because you’re you, not because you tell them what you do.”

Maybe. Or maybe I’ll just rejigger readysetfinish.com.

Either way, I hate being labeled. I hate saying I do just one thing. That will forever be the reality I deal with, embrace, and at times, pay for.

But excitedly, what I earn a buck for won’t be reliant on what some website says for now. Maybe this is what excites me most. So bassam.com (or whatever) can be whatever I want it to be.

I feel like over the past 154 posts and almost 200,000 published words on Colipera (what a 600 page book would look like) I’ve done a decent job of writing about personal growth & getting stuff done individually but recently I felt like I had been regurgitating things I’ve already said in one way or another. I know I have new readers who haven’t read my older stuff, but I’m not interested in repackaging things to fill a weekly expectation of inspiration just to get clicks or likes.

I’m sorry I’m not sorry.

I’ve always wanted my online writing to shed light on – and get you to think about – the things that you often knew but didn’t want to see. Now I want to extend my written word and approach into other verticals perhaps: business, travel, relationships, science, fitness, religion, life.

Not to mention the other personal writing projects that I want to spend more time on: screenplays, interviews, tv show pilots, sketch comedy.

Not to mention other in-person projects that I want to spend more time on: Ignition Lab – type stuff.

But I didn’t want to write about different topics on Colipera when you have signed up to receive a certain kind of theme, a particular kind of expectation. If I start writing about dating in New York City or finding lunch in Uzbekistan or how I’ve been able to stay in shape without having gone to a gym in 5 years, you might not want to be a part of it.

So give me some time to figure out how I’m going to move forward. Maybe it’s a post once a month, maybe it will be short daily posts, maybe there will be some final posts on Colipera, but eventually everything will move to a new domain, (including all my old posts) and I’ll take you with me.

Obviously you’ll have the choice to unsubscribe at any time.

So we’ll see. As far as one-on-one coaching, I’ll still do it on a purely selective basis. If it’s the right individual and/or the right project, sign me up. I don’t ever believe I’ll be able to stop helping people finish what they start.

 

In Summary

Lots of change and lots of unknowns, but yeah it feels good. It feels right…for right now.Who knows what “soon” will bring but we too often live our life in memories (the past) and anticipation (the future) and we forget what’s right, right now.

Life is a constant tweak. Tweaks made by circumstances and tweaks made by choice. I’m just thankful that I get to make intentional tweaks more often than not.

But remember, there is no “there.” There is no “making it.” There is no final tweak to your journey until your funeral.

Until then, tweak on my brothers and sisters. Tweak on.

  • Maggie

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  • Elizabeth

    There may be others champing at the bit, but Ralph Lauren’s spring collection proves that he remains the master of all-American fashion. From the blue-and-white striped top paired with a navy floral skirt and accented with a neck scarf, to the matching twinset—its cardigan tied at the waist of a pair of periwinkle pants—the effort was a welcome departure from the decadence we so often expect from a fashion show. (Well, at least most fashion shows.) Lauren also made a great case for the brown leather belt. It will certainly be at the top of many spring shopping lists