Founder’s Story

 

“Nothing is so fatiguing as the eternal hanging on of an uncompleted task.” William James

One of these 2 realities fits your bill. You’re: 

  • An entrepreneur (of sorts). You’re self-employed but you’re pretty sure that just means that you should be self-medicated. You don’t understand how some people work hard and in return get more money, while you just work hard and in return, do more work. You want real results with a side of sanity but your kryptonite seems to be choice, change, and the chalk of the finish line

  • Not sure what an entrepreneur even is but you want to create something: a blog, a movement, a drawing. A lack of inspiration isn’t your problem. In fact, you surmise that if you see one more quote on a landscape photo, you might have to punch yourself in the face. You’re unsure of not just how to actually finish something but how to choose what to finish.

The problem isn’t you. The problem is the problem.

Whoever you are, your approach has to change. Well, change needs a reaction and reactions need catalysts.

Hi flint. Meet stone.

Pleased to meet you.

What I Help You Do

In order to solve a major undertaking (a project, a book, a sale, a business launch, a blog post even), one very specific thing needs to happen every single day.

Through my coaching and online programs I help you get whatever you need to get done, DONE. So you can stop feeling like an ass, and start experiencing the success you’re supposed to be experiencing. 

Because successful people finish shit. Pure and simple.

But it’s never just about solving problems, is it? It’s about finding the right ones to solve.

Because if finishing were that easy, you would go online, pick from the hundreds of “How To” or “Top 10 Ways” posts, and simply do what you needed to do.

Us creative types are famous (infamous?) for “being busy.” It’s our badge and our curse. We secretly love working on a bunch of projects but are rarely able to figure out which ones to finish, which to let go of and how on earth to do either of those things.

You’re not sure how to spread word of what you’re doing, why no one is coming to your website or how the hell you are going to manage this influx of business growth you so deservedly started seeing.

You stay up at night wondering if you should be on twitter more, if you need to update your about page, if your idea will even work, if there such a thing as eating too much Nutella? Damnit! What time is it?

I’ve been there. On the outside you look like you got stuff under control, but inside you look like a hobo thrashing through a maze with no exit.

Let’s get you a map.

 

Who Is Bassam Tarazi?

My name, Bassam, means: the smiling one. I feel like I couldn’t have a better fitting name. Well, other than one that meant, “Leave no burrito behind.”

The Summary 

I coach entrepreneurs and not-so-preneurs on not only how to finish for finishing’s sake, but how to have the mindset to do it all over again, each and every day. I’m the author of The Accountability Effect: The Book Your Excuses Don’t Want You To Read, the creator of the online course: Ready. Set. Finish.and a co-founder of the 5-day international workshop + adventure for aspiring entrepreneurs (that’s a mouthful), called The Ignition Lab. I, or my work, has been featured in Forbes, Young Entrepreneur, Life Reimagined and many other outlets. I’ve spoken at numerous universities around the country and at the 1-month accelerator, The Bold Academy. An explora-preneur at heart, I’ve also traveled to 50 countries, having had such absurd experiences as getting to Everest Base Camp and the summit of Mt. Kilimanjaro, convincing Fidel Castro to sign my passport, and being hunted by a pig-tailed macaque in the jungles of Borneo (Long stories. We’ll need some Scotch for those.)

So How Did I Get Here?

Funny enough, I wasn’t even “supposed” to do any of this. I’m a degreed mechanical engineer and was a nuclear engineer at Pearl Harbor as my first job out of college. Then a few screenplays, a sunny California detour, a half-decade foray in a multi-million dollar NYC construction business, a Green MBA on the side and a co-founding of a travel film festival later, I was left with immense amounts of adaptability, accountability and finish-ability, which happen to be the 3 most important* -ilities in the entrepreneur’s toolkit.

*A fact decided by me.

So How Did I Really Get Here?

I was always encouraged to live an inquisitive life so I became a scientist of the human experience. I’ve tried, failed and tried again, but I was always taught to be accountable for the things I did or didn’t do. Over my journey, I’ve visited 47 countries, lived in 8 different cities, worked for 4 companies, started 3 of my own, received 2 degrees, wrote 2 screenplays, and have had 1 hell of great time doing it.

But none of these experiences were handed to me on a silver platter. In fact, in 2007 the company I was working for in California stole our last month’s pay and then filed for bankruptcy. We never saw that money. Due to various twists and turns in my life at that point, I was $50,000 in debt and was unemployed for five months. Not exactly the “One Shining Moment” music montage of my life. But I picked myself up, dusted myself off and 252 sent resumes later, I found a job in construction management and reinvented myself once again.

Somewhere along the way, people started to ask me how I did it. How did I always have the gall to take the risks, no matter what the odds? My immediate thought was, “Just be like me!” but then I realized that was probably a bit useless of a response, and it was also incidentally my first lesson in “How To Sell Like An Idiot.” So I dug into my brain to figure out what it was. What I yanked out was: accountability. I’m accountable for the choices I make. I finished stuff, even my mistakes. I closed the loop on my accountability and I moved on as quick as I could. All of those lessons and insights I learned from the insane twists and turns that was my adult career inspired me to write The Accountability Effect: The Book Your Excuses Don’t Want You To Read during a 4-week group Colipera (goal-setting) session. I sure as hell didn’t want to write it in 4 weeks, but I was accountable to a group of people other than myself. Who knows, had I not made that commitment, I might still be “working on it.”

Alas, when Seth Godin linked to it and when Chris Guillebeau raved about it, I knew I was hitting the right chord. After that, the coaching and the speaking seemed to be a natural manifestation of the small wave that I happened to be riding, I just had to stand up on my board.

I believe that the gift of life, the chance to make of one’s destiny whatever one chooses, is the greatest gift that could ever be bestowed upon an individual. I live my life with that fire, in awe of the world I get to experience and I share that zest with the clients I work with, hoping to unlock the chains that are holding them back.

But it’s damn hard work navigating the unknowns, and that’s why when someone asks me, “Where do you want to be in 5 years?” That’s easy. Living intentionally. That’s all I say. That’s all I can say. It’s worked out so far. Every crazy choice, every failed endeavor, every chance I took, I’ve somehow always figured out how to make it be the “right choice” no matter the mud on my face or the cuts on my hand.

I wake up everyday feeling like the luckiest guy in the world for having the chances I’ve had in life and for the support of the friends, family and colleagues that I receive on a daily basis. I wouldn’t be able to do anything without them.

Currently, I live in Brooklyn, NY and you can usually find me running the stairs in Fort Greene Park, trying to finish just one…more…set.

Let me help you finish the things you want to finish. Life and business are a lot more fun when its done intentionally.

Live, love and never stop learning. Keep tinkering.

Humbly,
Bassam Tarazi
Email: bassam@colipera.com
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